Construction Code - Blog about digital and the NBS platforms from Stephen Hamil: CPA and NBS

Friday, 8 November 2019

CPA and NBS - Product Information Report

This week saw the publication of the CPA and NBS Product Information Report. The report was, in part, a look at the challenges set out in Chapter 7 of the Hackett Report, which relate to communicating construction product information in a clear and unambiguous way.

CPA and NBS report

In terms of what information 'users' of construction product information require, there were some clear requirements:

Technical product information to complete the specification
Third party certification
Suitability information - in particular if the product forms part of a system
Currency/availability information
Supporting guidance

It was also very clear that users want information digitally. The only significant requirement for 'physical' information was product samples and delivery of in-person CPD. This is a huge change in a decade where printed literature was once common place.

There was also a difference in understanding between what users wanted and what providers thought they wanted.

Focus more on:

Making product information more accessible from search engines
Making product information more accessible from online product directories

Focus less on:

Brochures
Sales reps
Trade shows
Promotion through social media

Clearly, the provision of well-structured, comprehensive and accurate product information is an area the industry must improve on.

However, the report also highlighted industry bad-practice around product substitution. This was found too often to be (a) badly documented and (b) not following approval mechanisms.

Certainly a few things to think about. Some screenshots from the key findings below...